<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://portal.oformi.com.br/</loc>
    <lastmod>2026-10-12T20:44:44.440Z</lastmod>
    <changefreq>hourly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticias</loc>
    <lastmod>2026-10-12T20:44:44.440Z</lastmod>
    <changefreq>hourly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/destaques</loc>
    <lastmod>2026-10-12T20:44:44.440Z</lastmod>
    <changefreq>hourly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/busca</loc>
    <lastmod>2026-10-12T20:44:44.440Z</lastmod>
    <changefreq>daily</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/conta</loc>
    <lastmod>2026-10-12T20:44:44.440Z</lastmod>
    <changefreq>daily</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/categoria/mercados</loc>
    <lastmod>2026-10-12T20:44:44.440Z</lastmod>
    <changefreq>hourly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/categoria/economia</loc>
    <lastmod>2026-10-12T20:44:44.440Z</lastmod>
    <changefreq>hourly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/categoria/empresas</loc>
    <lastmod>2026-10-12T20:44:44.440Z</lastmod>
    <changefreq>hourly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/categoria/geopolitica</loc>
    <lastmod>2026-10-12T20:44:44.440Z</lastmod>
    <changefreq>hourly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/categoria/opiniao</loc>
    <lastmod>2026-10-12T20:44:44.440Z</lastmod>
    <changefreq>daily</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/categoria/agro</loc>
    <lastmod>2026-10-12T20:44:44.440Z</lastmod>
    <changefreq>daily</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/ducati-estreia-no-motocross-brasileiro-com-duas-versoes-da-desmo450-mx-52c7dd</loc>
    <lastmod>2026-10-11T00:04:49.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/mammut-transforma-desconforto-ao-ar-livre-em-campanha-contra-o-wellness-de-conveniencia-45088b</loc>
    <lastmod>2026-10-09T00:04:18.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/wild-turkey-redesenha-linha-de-rtds-para-ampliar-presenca-da-marca-nas-gondolas-1de29a</loc>
    <lastmod>2026-10-08T12:51:25.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/mattel-troca-ynon-kreiz-por-roger-lynch-no-comando-e-reforca-estrategia-alem-dos-brinquedos-0f2ac2</loc>
    <lastmod>2026-10-05T00:04:24.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/whatsapp-altera-identificacao-e-cobranca-de-mensagens-pressionando-operacao-de-atendimento-dfa389</loc>
    <lastmod>2026-10-04T01:04:19.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/vilao-ou-aliado-como-a-inteligencia-artificial-esta-transformando-o-mundo-criativo</loc>
    <lastmod>2026-10-05T18:25:02.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/at-t-turbo-live-cria-faixa-premium-de-conectividade-em-estadios-e-transforma-sinal-em-receita-eef4b8</loc>
    <lastmod>2026-10-05T04:53:07.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/inter-usa-boca-rosa-para-transformar-banco-principal-em-campanha-de-relacionamento-8506bf</loc>
    <lastmod>2026-10-05T13:54:36.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/adobe-leva-premiere-mobile-ao-android-no-brasil-e-disputa-edicao-de-video-entre-creators-0c314d</loc>
    <lastmod>2026-09-25T18:05:03.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/zoox-data-revolution-2026-reune-aws-vivo-pwc-e-icatu-em-agenda-de-dados-e-ia-7260ef</loc>
    <lastmod>2026-10-04T21:54:37.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/mercado-livre-amplia-venda-de-medicamentos-e-eleva-pressao-digital-sobre-redes-de-farmacia-f3493c</loc>
    <lastmod>2026-10-05T04:00:31.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/afya-e-yduqs-projetam-grupo-de-r-9-4-bi-e-quase-1-milhao-de-alunos-af0638</loc>
    <lastmod>2026-10-05T21:25:36.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/ambev-amplia-guarana-antarctica-zero-com-fibras-e-avanca-em-bebidas-funcionais-080911</loc>
    <lastmod>2026-10-05T03:44:19.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/itau-personnalite-marca-30-anos-com-campanha-sobre-familia-e-patrimonio-33d5e7</loc>
    <lastmod>2026-10-05T04:12:10.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/fundador-da-drys-capital-avanca-nos-eua-com-aquisicao-e-mira-consolidacao-na-saude-276b93</loc>
    <lastmod>2026-10-05T10:21:14.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/bodega-aurrera-usa-combo-t-fal-de-695-pesos-para-ativar-compra-de-pequenos-eletros-acb48c</loc>
    <lastmod>2026-10-04T14:50:26.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/buk-lanca-luk-portal-de-emprego-que-leva-marca-empregadora-a-jornada-de-candidatura-cea2c5</loc>
    <lastmod>2026-10-04T19:31:49.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/fmn-nomeia-akbar-ali-shah-para-liderar-vertical-estrategica-e-acelerar-crescimento-em-bens-de-consumo-3de357</loc>
    <lastmod>2026-10-04T11:48:17.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/estudo-da-photoroom-alerta-imagem-inconsistente-vira-barreira-de-conversao-no-e-commerce-735c67</loc>
    <lastmod>2026-10-04T23:28:31.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/aiqfome-ve-morango-liderar-pedidos-de-sorvete-e-destaca-forca-do-consumo-no-parana-7c34b4</loc>
    <lastmod>2026-10-04T23:34:43.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/samsung-ocupa-sydney-e-melbourne-para-reforcar-lideranca-em-celulares-dobraveis-faed07</loc>
    <lastmod>2026-10-04T19:50:10.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/telmex-izzi-megacable-e-totalplay-disputam-preco-na-internet-residencial-do-mexico-3ddfa1</loc>
    <lastmod>2026-10-04T11:45:08.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/brand-usa-perde-folego-de-verba-extra-e-pressiona-marketing-turistico-dos-eua-a0b9c4</loc>
    <lastmod>2026-10-05T21:39:00.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/mobil-lanca-elas-no-comando-e-mira-maior-presenca-feminina-na-reparacao-automotiva-ea7877</loc>
    <lastmod>2026-10-05T17:00:08.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/magalu-testa-vitrines-em-carros-de-aplicativo-para-aproximar-midia-e-compra-59d969</loc>
    <lastmod>2026-10-05T04:03:52.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/mexico-veta-celulares-em-escolas-e-amplia-pressao-sobre-plataformas-e-edtechs-02894c</loc>
    <lastmod>2026-09-22T15:23:42.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/profeco-analisa-24-energeticos-e-amplia-pressao-por-transparencia-na-categoria-80b273</loc>
    <lastmod>2026-10-04T22:03:09.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/hard-mountain-dew-oferece-us-1-milhao-por-prova-do-pe-grande-e-transforma-lenda-em-midia-d6cae1</loc>
    <lastmod>2026-10-04T20:24:07.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/ccee-lanca-campanha-para-preparar-consumidores-para-a-abertura-do-mercado-de-energia-1cde62</loc>
    <lastmod>2026-10-05T08:22:41.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/timelens-aponta-que-45-4-das-ofertas-da-black-friday-nao-geraram-economia-real-efc470</loc>
    <lastmod>2026-10-04T21:56:30.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/prudential-aposta-em-dados-e-parcerias-para-integrar-seguro-a-jornada-do-cliente-8b4d7b</loc>
    <lastmod>2026-10-05T18:17:19.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/mattel-leva-bluey-a-barbie-hot-wheels-e-uno-para-expandir-franquia-infantil-ae8b41</loc>
    <lastmod>2026-10-05T09:27:49.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/meta-lanca-meta-one-e-reune-ia-criadores-e-ferramentas-empresariais-em-assinatura-14136f</loc>
    <lastmod>2026-10-05T12:05:01.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/diageo-lanca-selo-antifraude-para-verificar-garrafas-premium-pelo-celular-56759a</loc>
    <lastmod>2026-10-05T04:49:15.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/prime-video-aproxima-entretenimento-do-e-commerce-ao-transformar-cenas-em-vitrines-731415</loc>
    <lastmod>2026-10-05T09:04:01.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/carter-s-atualiza-marca-para-disputar-atencao-de-pais-millennials-e-da-geracao-z-bf209b</loc>
    <lastmod>2026-10-05T21:00:12.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/avon-leva-menopausa-a-comunicacao-de-renew-com-maria-candida-7056c3</loc>
    <lastmod>2026-10-07T13:30:11.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/zip-transforma-choque-entre-despesas-e-desejos-em-campanha-sobre-escolhas-domesticas-e4cdee</loc>
    <lastmod>2026-10-05T00:20:11.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/jameson-se-torna-parceira-da-nfl-em-melbourne-e-aproxima-uisque-do-futebol-icano-a51df5</loc>
    <lastmod>2026-10-05T22:09:20.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/apple-tv-aposta-em-mayday-para-reforcar-catalogo-de-acao-com-ryan-reynolds-42ceb8</loc>
    <lastmod>2026-10-04T23:20:31.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/snickers-lanca-hungr-ai-e-leva-seu-humor-de-marca-as-respostas-de-assistentes-62c900</loc>
    <lastmod>2026-10-05T01:27:04.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/netflix-confirma-estreia-da-4a-temporada-de-a-diplomata-e-reforca-estrategia-de-franquias-6f874d</loc>
    <lastmod>2026-09-22T18:58:28.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/automattic-confirma-retorno-de-matt-mullenweg-ao-cargo-de-ceo-apos-disputa-no-conselho-f0b0ba</loc>
    <lastmod>2026-10-05T02:16:58.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/mcdonald-s-transforma-sombras-de-produtos-em-midia-externa-na-holanda-154b92</loc>
    <lastmod>2026-10-04T17:59:45.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/mondelez-e-americanas-inauguram-flagship-de-oreo-bts-em-ipanema-0bf383</loc>
    <lastmod>2026-10-05T01:17:56.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/hbo-max-lanca-campanha-da-champions-league-2026-27-e-amplia-disputa-por-atencao-no-streaming-58aa56</loc>
    <lastmod>2026-10-05T08:17:07.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/cogna-usa-ia-para-estender-relacao-com-alunos-e-buscar-receita-alem-do-diploma-da7dac</loc>
    <lastmod>2026-09-30T22:09:34.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/saneamento-precisa-mobilizar-r-1-2-trilhao-e-eleva-desafio-operacional-para-empresas-cf5ac1</loc>
    <lastmod>2026-10-05T08:32:36.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/nubank-inicia-operacao-nos-eua-e-lanca-produto-financeiro-global-562154</loc>
    <lastmod>2026-10-05T01:52:23.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/camil-lanca-snack-fit-e-amplia-presenca-em-lanches-com-apelo-saudavel-1ff4e7</loc>
    <lastmod>2026-10-05T07:28:42.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/keen-adota-identidade-de-arte-popular-para-se-diferenciar-no-mercado-de-bem-estar-418007</loc>
    <lastmod>2026-10-07T13:32:02.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/klaviyo-abre-crm-para-agentes-de-ia-e-leva-dados-de-clientes-a-interfaces-como-chatgpt-b78567</loc>
    <lastmod>2026-10-04T21:14:09.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/teads-e-el-universal-fecham-parceria-para-ampliar-publicidade-premium-no-mexico-3f1f9b</loc>
    <lastmod>2026-10-05T07:58:56.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/endemol-shine-brasil-amplia-licenciamento-para-levar-franquias-alem-dos-realities-09a246</loc>
    <lastmod>2026-09-22T15:19:12.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/sbt-encerra-parceria-com-bocatv-e-mantem-rodrigo-bocardi-em-projetos-da-emissora-00e3d2</loc>
    <lastmod>2026-10-04T20:08:25.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/paixao-entra-em-lip-oils-e-estende-seu-territorio-de-autocuidado-2d09e7</loc>
    <lastmod>2026-10-04T13:44:39.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/amil-resgate-usa-34-horas-de-gravacao-real-para-tornar-visivel-sua-operacao-de-emergencia-116d33</loc>
    <lastmod>2026-09-29T13:14:29.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/delboni-reposiciona-comunicacao-com-campanha-centrada-na-confianca-no-diagnostico-ee1e0e</loc>
    <lastmod>2026-10-04T23:09:01.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/dare-iced-coffee-lanca-plataforma-done-it-with-dare-para-reforcar-presenca-na-rotina-18b08c</loc>
    <lastmod>2026-10-05T07:23:26.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/toia-lemann-lanca-marca-autoral-e-transforma-obras-visuais-em-pecas-de-vestir-9d2477</loc>
    <lastmod>2026-10-04T14:49:08.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/aviator-nation-adapta-dados-e-narrativa-de-marca-para-a-nova-vitrine-de-compras-por-ia-ef93e1</loc>
    <lastmod>2026-09-22T15:18:50.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/commbank-assume-naming-rights-de-canal-financeiro-da-leadstory-e-amplia-presenca-em-tv-conectada-54c327</loc>
    <lastmod>2026-10-05T00:06:16.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/toyota-europe-leva-alice-ao-pais-das-maravilhas-para-apresentar-o-novo-yaris-cross-hibrido-c2fdb0</loc>
    <lastmod>2026-10-06T16:22:15.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/clucky-lanca-despertador-com-missoes-e-transforma-o-despertar-em-produto-de-retencao-89912a</loc>
    <lastmod>2026-10-04T11:03:15.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/huawei-lanca-watch-gt-7-pro-no-brasil-e-usa-caua-reymond-para-disputar-o-segmento-premium-e8f4cc</loc>
    <lastmod>2026-10-07T13:31:44.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/olla-leva-dia-do-sexo-a-uber-e-ifood-para-ampliar-presenca-alem-da-categoria-1c66ac</loc>
    <lastmod>2026-10-05T02:05:59.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/c6-bank-compra-alymente-e-amplia-oferta-de-beneficios-para-empresas-com-ia-9ea776</loc>
    <lastmod>2026-10-04T17:53:40.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/incidentes-com-agentes-da-openai-elevam-pressao-por-governanca-antes-da-escala-comercial-c51142</loc>
    <lastmod>2026-10-04T13:20:41.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/magalu-lanca-delivery-no-superapp-e-mira-cidades-medias-do-interior-e65de9</loc>
    <lastmod>2026-09-22T15:20:35.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/applause-transforma-metas-comerciais-em-missoes-para-engajar-equipes-de-vendas-61fae1</loc>
    <lastmod>2026-10-07T13:58:56.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/nadir-usa-ia-para-cortar-90-do-custo-de-producao-e-estrear-campanha-na-tv-aberta-117e53</loc>
    <lastmod>2026-10-07T13:32:02.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/tiktok-ganha-espaco-na-descoberta-de-luxo-e-pressiona-marcas-a-encurtar-jornada-de-compra-8a1746</loc>
    <lastmod>2026-10-05T04:50:20.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/grupo-bimbo-usa-dados-e-ia-para-aproximar-produto-da-decisao-de-compra-fa3810</loc>
    <lastmod>2026-10-05T04:18:34.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/nubank-lanca-campanha-para-acelerar-adocao-do-nome-nubank-parque-9e45b1</loc>
    <lastmod>2026-10-05T20:37:46.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/magalu-leva-produtos-proprios-ao-mercado-livre-e-amplia-estrategia-de-alcance-no-e-commerce-734fd5</loc>
    <lastmod>2026-10-04T18:14:54.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/xiaomi-lanca-poco-f9-no-mexico-e-amplia-disputa-por-smartphones-premium-focados-em-performance-39e95c</loc>
    <lastmod>2026-10-04T20:30:56.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/decolar-realiza-primeira-venda-agentica-no-brasil-e-avanca-ia-da-recomendacao-a-compra-6382ee</loc>
    <lastmod>2026-10-04T11:43:29.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/prohall-selve-lanca-shampoo-putos-machos-e-usa-humoristas-para-disputar-o-cuidado-masculino-3d760d</loc>
    <lastmod>2026-10-04T22:54:34.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/sennheiser-fecha-parceria-com-pattern-para-escalar-operacao-na-amazon-australia-79be5b</loc>
    <lastmod>2026-09-22T18:49:31.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/profeco-abre-consulta-para-definir-marcas-e-produtos-que-entraram-em-testes-em-2027-bc4754</loc>
    <lastmod>2026-10-04T16:58:22.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/maratona-da-cidade-do-mexico-vira-vitrine-para-telcel-adidas-bbva-e-garmin-023b19</loc>
    <lastmod>2026-10-05T14:45:55.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/mbrf-apresenta-kits-natalinos-de-2026-e-leva-sustentabilidade-a-oferta-de-sadia-e-perdigao-00e093</loc>
    <lastmod>2026-10-05T00:31:28.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/recorde-de-alison-dos-santos-amplia-o-valor-comercial-do-atletismo-brasileiro-70def4</loc>
    <lastmod>2026-10-05T08:55:39.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/mcdonald-s-amplia-economequi-com-thiago-ventura-e-reforca-disputa-por-valor-7f6435</loc>
    <lastmod>2026-10-04T13:07:08.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/ifood-lanca-saldao-de-cesta-basica-a-r-1-e-disputa-consumo-no-fim-do-mes-0f3ee6</loc>
    <lastmod>2026-10-04T10:47:28.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/nestle-amplia-linha-natalina-com-panettone-sensacao-de-morango-e-chocolate-311064</loc>
    <lastmod>2026-10-07T13:30:09.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/grupo-sbf-estende-contrato-com-a-nike-e-da-previsibilidade-a-operacao-da-centauro-beee77</loc>
    <lastmod>2026-09-22T18:51:46.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/clash-royale-usa-dado-sobre-rage-quit-no-brasil-para-reforcar-retencao-na-temporada-viking-057ec1</loc>
    <lastmod>2026-09-24T14:51:24.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/dinx-lanca-mundo-dinx-e-usa-games-para-levar-educacao-financeira-infantil-ao-app-210106</loc>
    <lastmod>2026-10-05T19:19:13.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/mattel-transforma-o-xbox-original-em-set-colecionavel-e-ativa-nostalgia-gamer-4f7af3</loc>
    <lastmod>2026-10-05T18:57:09.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/body-soul-abre-campanha-de-quatro-semanas-para-transformar-sex-census-em-plataforma-editorial-d73666</loc>
    <lastmod>2026-10-04T15:17:27.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/sbt-cria-black-friday-live-show-e-conecta-tv-streaming-e-redes-sociais-a-conversao-e00ab5</loc>
    <lastmod>2026-10-05T05:26:47.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/neofeed-lanca-plataforma-de-ia-baseada-em-seu-acervo-editorial-65af61</loc>
    <lastmod>2026-10-04T14:20:10.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/grupo-gennius-pede-recuperacao-judicial-e-coloca-habib-s-no-centro-da-reestruturacao-0571cf</loc>
    <lastmod>2026-10-04T14:05:16.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/centauro-soma-r-157-milhoes-com-social-commerce-e-eleva-peso-do-canal-nas-vendas-digitais-3e4104</loc>
    <lastmod>2026-10-05T08:35:08.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/serasa-escala-tichina-arnold-em-campanha-e-usa-nostalgia-para-impulsionar-negociacao-de-dividas-cc1aa1</loc>
    <lastmod>2026-10-04T14:02:41.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/zitcha-integra-snapchat-ao-retail-media-e-officeworks-estreia-ativacao-para-a-geracao-z-c04a9b</loc>
    <lastmod>2026-10-04T13:37:02.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/grupo-oxford-nomeia-guilherme-moreno-para-liderar-marketing-de-oxford-e-biona-ea7722</loc>
    <lastmod>2026-10-04T20:52:33.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/banco-do-brasil-lanca-novo-app-e-leva-hiperpersonalizacao-a-jornada-digital-2659b7</loc>
    <lastmod>2026-10-05T06:41:54.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/opentable-usa-vinho-de-au-22-mil-para-ampliar-proposta-de-experiencias-em-melbourne-320345</loc>
    <lastmod>2026-10-04T14:18:13.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/sequoia-reposiciona-operacao-logistica-e-mira-voltar-a-r-1-bilhao-em-receita-e7006f</loc>
    <lastmod>2026-10-04T15:48:52.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/jumex-e-tetra-pak-ampliam-parceria-e-levam-sabor-formato-e-funcionalidade-ao-centro-da-embalagem-62b36d</loc>
    <lastmod>2026-10-05T10:03:08.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/gigs-nomeia-gustavo-monteiro-para-comandar-america-latina-e-acelerar-conectividade-embarcada-a6bbb4</loc>
    <lastmod>2026-10-05T20:03:26.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/reeleicao-recorde-no-congresso-eleva-peso-de-estrutura-e-midia-na-disputa-eleitoral-010da8</loc>
    <lastmod>2026-10-04T21:39:47.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/uber-leva-friccoes-cotidianas-a-campanha-e-reforca-valor-da-conveniencia-559bbd</loc>
    <lastmod>2026-10-05T23:09:52.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/confianca-em-ia-supera-entusiasmo-e-muda-a-cobranca-sobre-marcas-e-plataformas-2fba70</loc>
    <lastmod>2026-10-04T17:46:29.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/tirol-pre-lanca-doce-de-leite-zero-acucar-e-zero-lactose-para-ampliar-alcance-no-varejo-da5498</loc>
    <lastmod>2026-09-22T18:55:50.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/lacoste-abre-cafe-no-cidade-jardim-e-torna-experiencia-de-marca-permanente-em-sao-paulo-e3570d</loc>
    <lastmod>2026-10-04T19:52:41.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/casas-bahia-expoe-nova-fase-da-reestruturacao-de-divida-no-varejo-brasileiro-7239a3</loc>
    <lastmod>2026-10-05T08:53:12.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/hdi-seguros-lanca-campanha-com-ferrugem-e-transforma-jingle-em-ativo-de-marca-80cb0a</loc>
    <lastmod>2026-10-06T05:43:52.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/cacau-show-relanca-copo-dos-ursinhos-carinhosos-e-amplia-aposta-em-collabs-colecionaveis-425e7d</loc>
    <lastmod>2026-10-07T13:59:31.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/kopenhagen-lanca-iconica-desde-sempre-e-transforma-seus-100-anos-em-plataforma-de-marca-9e8478</loc>
    <lastmod>2026-10-04T12:59:49.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/mozilla-leva-ia-ao-firefox-com-opt-in-e-pressiona-nova-disputa-por-busca-no-navegador-26ffba</loc>
    <lastmod>2026-10-05T16:43:18.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/tiendas-3b-cresce-20-em-vendas-mesmas-lojas-e-desafia-o-varejo-mexicano-365dcb</loc>
    <lastmod>2026-10-04T10:20:44.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/qiaodan-chega-a-6-mil-lojas-na-china-e-expoe-nova-fase-da-disputa-por-marcas-locais-7a9495</loc>
    <lastmod>2026-10-04T23:04:22.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/leapmotor-chega-a-argentina-com-stellantis-e-amplia-pressao-sobre-byd-93a0cc</loc>
    <lastmod>2026-10-04T22:52:59.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/banco-mercantil-ganha-vitrine-com-tese-50-e-pressiona-disputa-por-clientes-maduros-43b5d8</loc>
    <lastmod>2026-10-05T03:35:32.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/rodovias-concedidas-entram-no-mercado-secundario-e-mudam-calculo-de-varejo-e-logistica-3a4e1c</loc>
    <lastmod>2026-10-04T21:33:14.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/fabletics-dobra-linha-universitaria-e-mira-varejo-de-comunidade-para-crescer-884d55</loc>
    <lastmod>2026-10-05T02:07:52.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/getnet-escolhe-cristiane-nogueira-como-ceo-e-abre-nova-fase-na-disputa-por-pagamentos-f0a828</loc>
    <lastmod>2026-09-22T18:48:54.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/nigeria-prepara-forum-global-de-pr-e-festival-de-jollof-para-reforcar-marca-pais-fb5d6c</loc>
    <lastmod>2026-10-06T08:59:01.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/starbucks-vende-mais-nas-lojas-mas-receita-cai-com-virada-operacional-na-china-59a266</loc>
    <lastmod>2026-10-04T11:26:59.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/volta-as-aulas-2026-coloca-qualidade-no-centro-da-disputa-por-papelaria-d8ef37</loc>
    <lastmod>2026-10-04T21:40:37.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/gumtree-e-enero-recuam-antes-de-resultados-e-expoem-cobranca-por-crescimento-fac8d5</loc>
    <lastmod>2026-10-04T20:52:42.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/cnmd-2026-tera-palco-de-estrategia-digital-com-monday-com-e-reforca-ia-dados-e-cx-b8894a</loc>
    <lastmod>2026-09-22T18:47:14.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/arb-amplia-pressao-sobre-publicidade-de-influenciadores-e-eleva-risco-para-marcas-2feec1</loc>
    <lastmod>2026-09-22T18:54:47.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/comscore-e-videoamp-cortam-equipes-e-aceleram-nova-disputa-pela-medicao-de-tv-4dd8ff</loc>
    <lastmod>2026-09-22T21:26:35.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/poppi-aposta-em-comunidade-enquanto-apple-amplia-pressao-por-midia-propria-2172ec</loc>
    <lastmod>2026-09-22T18:57:36.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/sephora-reforca-fidelidade-com-recompensas-gamificadas-e-mais-experiencia-no-varejo-794ec7</loc>
    <lastmod>2026-09-22T15:24:48.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/monotype-atualiza-gotham-com-versao-variavel-e-amplia-pressao-por-marcas-mais-flexiveis-1a3b27</loc>
    <lastmod>2026-09-22T19:00:58.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/openai-inclui-federico-huneeus-em-pesquisa-sobre-impacto-da-ia-nas-cadeias-de-valor-8f612e</loc>
    <lastmod>2026-09-22T18:22:20.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/tapt-media-reforca-vendas-em-melbourne-e-sydney-e-mira-marcas-no-audio-comercial-ccbe6b</loc>
    <lastmod>2026-09-22T21:25:14.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/miniso-abre-primeira-loja-friends-da-indonesia-e-reforca-varejo-movido-por-ips-1d2c11</loc>
    <lastmod>2026-09-22T18:48:28.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/jb-hi-fi-ampliara-midia-em-loja-em-mais-de-60-e-acelera-disputa-por-retail-media-4019b1</loc>
    <lastmod>2026-09-22T15:19:58.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/life360-coloca-jamie-oliver-em-microdrama-e-testa-entretenimento-para-vender-seguranca-familiar-324155</loc>
    <lastmod>2026-09-22T21:41:48.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/nfsa-e-youtube-vao-preservar-videos-de-creators-e-elevam-conteudo-digital-a-patrimonio-cultural-21d5b5</loc>
    <lastmod>2026-09-22T21:24:07.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/modelo-lanca-modelito-e-usa-embalagem-menor-para-disputar-novas-ocasioes-de-consumo-220b12</loc>
    <lastmod>2026-09-22T15:30:06.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/vista-energy-ganha-vitrine-global-com-peter-thiel-e-reforca-disputa-por-reputacao-na-energia-argentina-8a93bb</loc>
    <lastmod>2026-09-22T21:20:50.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/xp-cresce-no-atacado-segura-varejo-e-amplia-ambicao-nos-eua-0be145</loc>
    <lastmod>2026-09-18T03:50:27.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/cep-pesa-no-consumo-e-pressiona-marcas-a-rever-preco-midia-e-sortimento-2e22b4</loc>
    <lastmod>2026-09-18T01:58:50.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/intel-coloca-andre-ribeiro-no-comando-do-brasil-em-fase-de-disputa-por-ia-nas-empresas-948b0e</loc>
    <lastmod>2026-09-18T04:15:52.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/renner-transforma-loja-da-paulista-em-oasis-urbano-para-ativar-campanha-de-primavera-42209f</loc>
    <lastmod>2026-09-18T03:18:44.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/software-no-brasil-pode-dobrar-receita-ate-2030-e-pressiona-empresas-por-talento-e-escala-65aa67</loc>
    <lastmod>2026-09-18T03:33:35.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/galeria-muda-comando-executivo-e-criativo-e-abre-nova-fase-aos-cinco-anos-3c8d2e</loc>
    <lastmod>2026-09-18T04:26:24.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/david-traz-rogerio-chaves-e-fabricio-pretto-como-ccos-e-reforca-criacao-no-brasil-58bc20</loc>
    <lastmod>2026-09-18T04:22:13.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/eskort-conquista-12-premios-de-sabor-e-reforca-qualidade-como-argumento-de-marca-2e938e</loc>
    <lastmod>2026-09-18T04:24:18.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/ggg-anuncia-guilherme-grigol-como-socio-e-co-ceo-e-amplia-ambicao-de-producao-para-marcas-1fef00</loc>
    <lastmod>2026-09-18T04:28:28.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/waymo-prepara-anuncio-no-super-bowl-e-leva-robotaxis-a-disputa-por-confianca-em-massa-4d6bf0</loc>
    <lastmod>2026-09-18T04:51:35.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/btl-ganha-forca-com-saturacao-digital-e-recoloca-experiencias-no-centro-do-marketing-7d80d0</loc>
    <lastmod>2026-08-18T01:28:09.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/smart-glasses-ampliam-disputa-por-dados-de-olhar-e-pressionam-publicidade-por-privacidade-66165a</loc>
    <lastmod>2026-08-18T01:28:10.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/kantar-reorganiza-operacao-no-cone-sul-e-reforca-lideranca-local-no-chile-206d26</loc>
    <lastmod>2026-08-18T01:28:10.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/google-e-ferramentas-de-ia-fragmentam-a-busca-e-pressionam-marcas-por-credibilidade-65a1ed</loc>
    <lastmod>2026-08-18T01:28:11.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/bots-de-ia-ampliam-raspagem-em-publishers-europeus-e-pressionam-estrategia-de-conteudo-283307</loc>
    <lastmod>2026-08-18T01:28:12.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/a-ressaca-das-brand-trips-creators-pedem-menos-cenario-e-mais-historia-349bcc</loc>
    <lastmod>2026-08-18T01:28:13.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/coca-cola-leva-ia-para-governar-design-de-marca-em-escala-global-74772c</loc>
    <lastmod>2026-08-18T01:28:13.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/instagram-muda-assinatura-visual-e-lembra-marcas-que-identidade-tambem-e-conversa-ff4b23</loc>
    <lastmod>2026-08-18T01:28:15.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.oformi.com.br/noticia/novo-logo-do-instagram-mostra-que-ate-plataformas-precisam-parecer-mais-humanas-0a5bf4</loc>
    <lastmod>2026-08-18T01:28:15.000Z</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
</urlset>
